How to write a blog post
When it comes to crafting the perfect blog post, practice really does make perfect. Writing is like a muscle: the more you use it, the stronger it will get and the easier you will find the exercise. For lots of would-be bloggers, knowing where to begin when you haven’t had much experience of writing online content is an uphill struggle. Here are just a few tips which will hopefully fire up your creative juices and help you put fingers to keyboard…
Write about what you love
If you own or run a business, then the goods, products or services you supply are probably also the things you love and know the most about. Your blog is the ideal platform to share your passion for what you do, so hone in on one particular aspect you care deeply about and get brainstorming.
It can be good to use individual blog posts to really focus in on and promote a particular product, for example, or to highlight an offer which you want to let people know about. Whatever you choose to blog about, it must be something which fascinates you and you think other people should be equally fascinated by.
When you ask people to plan, flashbacks to tedious school essays and university theses probably flash before their eyes. However much of a fly-by-the-seat-of-your-pants character you may be, planning is essential if you’re going to write a brilliant blog post, otherwise it just becomes a jumbled and incoherent outpouring of your thoughts.
Begin with a compelling title and then break things down into nice bite-sized sections. Treat your blog post like a story – it should have a distinct beginning, middle and end, or an introduction, body and conclusion. Knowing the direction and line you’re going to take when you first set out writing is key, no matter what your subject.
Do your research
You may think you know your subject inside out, but it’s always worth doing a little extra research so that your readers feel you are the go-to authority on the matter. Even if your blog post is something subjective like a book or film review, reading other people’s comments and getting a feel for what the rest of the world is saying about it can inform your own opinion or even change your mind altogether.
Finding yourself half-way through penning your blog post only to realise you no longer agree with yourself or lack a key piece of info makes the whole exercise pointless. Know your stuff before you begin, and it’s plain sailing.
Take your time
When it comes to the actual writing of your blog post, it’s often best to set aside a considerable amount of time and try to put down as much as you can in one sitting. This means you’re more focused and there’s less chance of your mind straying, which could lead to you forgetting key points and missing out some of the more interesting things you had to say.
When we say ‘take your time’, we mean take your time in publishing. Once you’ve written a post there can be such a feeling of relief and enthusiasm that you might be lured into hitting ‘post’ straight away. Resist the temptation. Write things down quickly, edit at leisure and read it through as many times as you can bear, even if that means sitting on it for a full week. Not only will taking your time over publishing mean you’ll pick up on any unforgivable spelling mistakes, but it also lets you mull things over and perhaps find something new to say.
Getting started is the tricky part when it comes to venturing out into the world of blogging. Stick to these guiding principles, though, and you’ll soon find that things become easier the more you write.
Happy Blogging :o)